Trend Forecasting

For the last few years I have been researching and analysing socio-cultural landscapes to help future proof brands and businesses. Having worked on a range of projects across the retail, travel, fashion, beauty, food and beverage industries, my methods cross disciplines, industries and demographics. 

Whether a report, presentation, or just a conversation - I can show you how to tap into people's future needs. Let's create things that aren't just profitable, but powerful too.

 

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Rebooting Reality: 2017 trend report 

Launching I-AM's trends portal

 

 Wolford (2015)

Wolford (2015)

PROJECT: Reinventing a premium classic

Strategic research project updating the core brand values of female strength and independence, and what that looks like now to it's audience. 

 Shopping Mall Expert Magazine (2015)

Shopping Mall Expert Magazine (2015)

PRESS: What will 2016 bring?

Quoted as retail expert discussing things set to change retail landscape in the year ahead. 

 Blog (2015)

Blog (2015)

ARTICLE: Reviving the travelling consumer

Article looking at how airports and brands can look to revive tired and weary travellers. 

 Blog (2015)

Blog (2015)

ARTICLE: The Future of the Shopping Mall for the Connected Generation

Article musing on the future of a connected, digital shopping mall. 

 Blog (2015)

Blog (2015)

ARTICLE: Understanding the Millennial Traveller: Convenience vs Serendipity 

Article analysing how Millennials want their travel experience to be like. 

 Bugaboo (2016)

Bugaboo (2016)

PROJECT: Repositioning Bugaboo for flexible living

Strategic research project rethinking how Bugaboo presents its offering in store. 

(Project also included primary research both qualitative and quantitative stakeholder interviews and findings from a retail safari which are unable to be shared here). 

 Macro Trends (2015)

Macro Trends (2015)

PROJECT: Macro Trends Report 2015 (Consumer Lifestyle)

Launched Portland Design's first ever retail trends report, investigating the changing consumer lifestyles and what that means for brands. 

 The Latin America Report (2015)

The Latin America Report (2015)

ARTICLE: Engaging Luxury Consumers 

Opinion article published in The Latin America Report, Cannes 2015 issue. 

 Blog (2015)

Blog (2015)

ARTICLE: Innovating through Phygital Retail Formats

Article looking at how retail brands are innovating physical store formats with digital applications.  

 Digital Retail Innovations Report (2016)

Digital Retail Innovations Report (2016)

PRESS: Digital Retail Innovations Report 2016

Featured on the expert advisory panel for this report that judged the 100 top digital retail innovations. 

PROJECT: Beauty Trends Forecast

A look at some of the key beauty trends for introductory project with Aromatherapy Associates.

 Swiss Railways (2015)

Swiss Railways (2015)

PROJECT: Transumers & Commuter Commerce 

A strategic research piece for Swiss Railways around how to elevate the commuter experience. 

 tw:in (2015)

tw:in (2015)

PRESS: TW:IN Spotting of the Month winner

As a spotter of Trendwatching's Insight Network, I won Spotter of the Month by exactly matching criteria for that month's trend request. 

 tw:in (June 2016)

tw:in (June 2016)

ARTICLE: Making space for New Normal in a crowded city 

As a spotter of Trendwatching's Insight Network, I won Spotter of the Month by exactly matching criteria for that month's trend request. 

 INTERLACED Conference (2016)

INTERLACED Conference (2016)

SPEAKER: Retail Channels for Fashion Tech

Featured as a speaker on panel discussing how the to retail fashion technology and wearables. 

 Future Pub Conference (2015)

Future Pub Conference (2015)

PROJECT: The Future of the Pub

Presentation for a conference looking at the changing cultural attitudes that will affect pubs in the future. 

 Macro Trends (2016)

Macro Trends (2016)

PROJECT: Macro Trends Report 2016 (Consumer Lifestyle)

Consumer lifestyle trends report containing 3 trends:

- Perception Playgrounds

- STATUS: FLOW

- Collective Consciousness

 tw:in (2015)

tw:in (2015)

PRESS: TW:IN Instagram Spotter winner

As a spotter of Trendwatching's Insight Network, I won Instagram Spotter competition.