Sabrina Headshot.jpg


MA Arts & Lifestyle Journalism | (no grade yet)

University of the Arts London

September 2016 – December 2017

Groups & Societies:

 - Feminist Society, TED x UAL, Digital Maker Collective

BA (Hons) Trend Prediction & Forecasting | 1st Class 

University of East London

September 2011 – July 2014

Areas of Study: Cultural Brailing & Cultural Triangulation, Cross Industry Analysis, Consumer Typology, Generational Theory, Ethnographic Methodology Social & Cultural Anthropology, Trend Models & Drivers, Diffusion of Innovations & Scenario Planning, Future Consumers & Emerging Economies

Awards Won:

-        Student of the Year | School of Arts & Digital Industries

-        Outstanding Leadership as Student Rep | Student Union


About me

Hello. I'm a born and bred Londoner of mixed ethnic origin, I work freelance as a futures researcher, trend forecaster and journalist. My work is all about uncovering patterns across socio-cultural phenomena, and my interest is usually piqued by all things future-focused. Aside from my work, you can usually find me with my head in a book, at the latest electro music night, swimming marathon lengths at my local pool or worshipping my cat (the latter of which you can find on Twitter @yokodacat).

Always up for having a coffee, beer, or just a chinwag, so don't hesitate to drop me an email. 


Freelance Journalist & Futures Researcher

April 2016 – Present

Clients include:

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Trend Spotter at tw:in (Trendwatching Insight Network)

March 2013 - Present


Strategic Insights Analyst | Portland Design

October 2014 – April 2016

Clients included: Bugaboo, Wolford, Aromatherapy Associates, Transport for London, Swiss Railways, London Heathrow Airport, Munich Airport, Oslo Airport, Nice Cote D’Azur Airport

Placemaking Developments: Dubai, Mecca, Oman, Izmir, Halic


Trend Researcher | Bureaux Design

April 2013 – Sept 2014

Clients included: Unilever, Body Shop, Esprit